I recently read about “zero posting,” the idea that because social media is so oversaturated and we’re constantly bombarded with content from “professionals” (aka people who make a living out of it), ordinary people feel less enthusiastic or motivated to post online. I remember the early days of social media, growing up with it from almost nothing to what it is now. Back then, it felt okay to be your authentic self. Sharing mundane stuff actually looked nice for once. It was different from what we saw on TV and in ads, and it felt like normal people could share things freely.

Then the content creator and influencer era took over, and ordinary people started feeling like outsiders looking in. It felt like most of us didn’t belong anymore. At some point, I also felt like I couldn’t keep up, especially with apps focused on photos and videos.

I don’t have TikTok (shocker, very geriatric/boomer behavior), but it just doesn’t appeal to me. I do have Instagram, and reels can be a fascinating brain-rot way to waste time, but I think I’m more into word-based platforms like Twitter and Reddit. Anyway, I digress, but my point is that I’m also feeling this “zero posting” thing, at least on Instagram.

I deactivated my “Mitchii” IG account. I still update my personal, real-life account because it’s just for friends and family, and that’s less than 20 people. I’ve come to terms with the fact that I just don’t like people—well, not people people, but lots of people snooping around. Even this blog is heavily regulated. I didn’t announce my domain change anywhere except maybe on Twitter, and even that platform feels more like a wall I shout at. It’s just me speaking into the void, zero audience, and honestly, that fits my vibe more.

I stopped caring about numbers. I follow people I like and don’t care if they follow back. Numbers don’t feel like a reason to keep an account anymore.

But honestly, the algorithm ruined everything for me. Social media has become one giant wall of ads. It’s become less about people. In the 2010s, Instagram was a place where you could share your favorite drink with a heavily filtered photo, and that was okay and fun. Looking back, it feels sweet to see something so simple that many of us had in common. Once social media started turning into ads heavy, commercially produced content platforms, it felt less connected. I feel that shift most days. Social media is now like TV used to be—crafted for entertainment, built for commercialism. Unattainable. It’s exhausting.

Maybe people just like the quietness of being offline now. I’m not entirely against social media, but I just don’t want to post intimate details of my life. Then again, I never really posted intimate things from the start. Grew up with “be careful of the internet” era. The internet is scary to me—more so now. I stopped posting photos publicly (my real-life instagram is still there, but very private).

My blog is more of a word-vomit space for thoughts I want to share. People don’t like reading anyway, so keeping this blog as my own outlet feels like a good compromise. Younger people might think blogging is now super retro (or if they know about it at all), but this blog is basically my diary, so here I am. This is my vibe, a place I can solo-d hard.

I may not be completely zero-posting (not yet), but I totally understand the appeal—and the why.